Prince Group Employee Wins 1st Place in Cambodia's ASEAN Chairmanship 2022 Logo Design Competition
Winning entry is the official logo of Cambodia’s ASEAN Chairmanship
PHNOM PENH, CAMBODIA - Media OutReach - 2 November 2021 - Prince
Holding Group ("Prince Group"), one of Cambodia's largest and fastest-growing
conglomerates, is proud that Ms. Chutth Chenda, a Cambodian employee of Prince
Real Estate, secured 1st place in the Cambodia ASEAN Chairmanship
logo design competition organized by the Ministry of Foreign Affairs and
International Cooperation ("MFAIC"). Chenda was one of four Prince employees
who took part.
her winning entry, Chenda received a US$1,000 cash prize from MFAIC. To
recognize her efforts and accomplishment, the management of Prince Group has
decided to match the cash prize with an equal contribution. The other three
participants will also be receiving token prizes as a gesture of appreciation.
The winning logo design was officially announced on 28 October by MFAIC when
Cambodia symbolically took over the ASEAN chairmanship from Brunei at an
officially the Association of Southeast Asian Nations, is the pre-eminent
economic union in Southeast Asia that advances the interests of the member
states. The annual ASEAN Summit, which will be held in Cambodia next year, will
signify an important juncture in the post-pandemic recovery as the meetings
will be keenly watched internationally and attended by leaders, senior
officials and key decision makers from the region and around the world.
Cambodia's ASEAN Chairmanship logo will be the singular most iconic image of
Cambodia's chairmanship of ASEAN in 2022, and will become a lasting legacy in
the history of the Kingdom and the archival records of ASEAN.
winning logo design depicts 10 lotus petals surrounded by a golden circle with
the ASEAN symbol in the center. Chenda explained that it represents the joint
efforts of the 10 ASEAN member countries working towards common goals in their
peaceful quest for prosperity and harmony.
The color of the 10 layers of lotus petals is a rendition of the colors
of Cambodia's national flag to symbolize Cambodia being the 2022 Chair and host
country for ASEAN.
who is 29 years old and joined Prince Real Estate in 2020, said she liked to
doodle in her free time and was challenged by her colleagues to participate in
the competition. She was surprised that her entry was the winning logo, but
said that the logo also embodied her hope that all 10 ASEAN nations will
continue to work together to overcome challenges they each and collectively
face, and be able to achieve sustainable development in ASEAN.
Prince Group, we are always delighted to see our employees take part in making
a difference to the broader community and Chenda's contribution is an excellent
example of the civic mindedness we seek to champion as an organization," said
Gabriel Tan, Chief Communications Officer of Prince Holding Group. "We
sincerely hope the winning logo will be a source of pride for Cambodians and as
a local firm, we look forward to doing more to support Cambodia's ASEAN
Chairmanship initiatives in 2022."
Chairmanship of ASEAN rotates annually based on the alphabetical order of the
ASEAN member states. Cambodia joined the regional forum in April 1999 and last
held the chairmanship in 2012.
Group's activities are primarily situated in Cambodia but Neak Oknha Chen Zhi, Chairman of Prince Group,
has recently donated US$1 million to the Laos government in response to local
authorities' call to strengthen bilateral cooperation in fighting the pandemic.
Prince Group was also recently recognized by Enterprise Asia for responsible
entrepreneurship at the 2021 Asia Responsible Enterprise Awards ("AREA"). It
was the sixth award received by Prince Group this year as regional and international
judging panels have recognized the Group as a leading Asian business
championing sustainable development in Cambodia and across the ASEAN region.
About Prince Holding Group:
Prince Holding Group is one of the largest conglomerates
in Cambodia, with its various units focusing on three core areas: real estate
development, financial services and consumer services.
Prince Holding Group's key business units in Cambodia
include Prince Real Estate Group, Prince Huan Yu Real Estate Group, Prince
Bank, Cambodia Airways, Belt Road Capital Management, as well as Awesome Global
Investment Group. Via its subsidiaries, Prince Holding Group has over 80
businesses in Cambodia operating in real estate development, banking, finance,
aviation, tourism, logistics, technology, food and beverages, and lifestyle
Rising foreign direct investment, free trade agreements
with leading countries and future participation in the Regional Comprehensive
Economic Partnership are expected to act as key drivers for the Cambodian
economy, supported by pro-industry policy initiatives by the government.
Leveraging a network of industrial, business and financial
professionals across Asia, Prince Holding Group has laid the foundation to be a
vital conduit for local and international capital. The Group is firmly
committed to the long-term development of Cambodia. For example, Prince Holding
Group is developing Ream City, an upcoming tourism and
residential project that will be one of Cambodia's first sustainable real
estate projects, aiming to secure $16 billion in total investment for the
region. Located conveniently within a 10-minute drive from the Sihanoukville
International Airport, the project aims to contribute to economic recovery in