US & HONG KONG SAR - Media OutReach - 17 March 2021 - News
and Media OutReach - two newswires that
are revolutionizing the news distribution industry with advances in technology,
analytics, security and workflow - have entered into a reciprocal press release
distribution arrangement covering the United States and Asia Pacific region.
OutReach clients will benefit from News Direct's full-fledged access to The
Associated Press distribution network in the US, which includes the nation's
leading newspapers, magazines, radio and television stations, and online sites.
Additionally, releases are posted to AP's popular app and apnews.com, the news agency's
heavily trafficked consumer-facing site.
Direct's geographic distribution capabilities are supplemented by its robust
industry-specific reach, allowing for highly relevant targeting. Trade
sector and consumer-focused lists are refreshed with each use for maximum
effectiveness. The partnership also allows Media OutReach clients to issue
multimedia such as infographics, videos and images as independent assets in
line with journalistic preferences. As a confirmation of ROI, clients
receive a robust Performance Report that includes postings on major portals
including Yahoo! Finance and MarketWatch.
OutReach is the first global newswire founded in Asia Pacific and has a unique,
in-depth understanding of the media landscape in the region. Its success has
been driven by its technology-led distribution platform with an unrivalled Asia
Pacific network, comprehensive database and precise editorial targeting
capabilities which has proven to be highly-effective for PR professionals to
reach out to journalists and editors - including influencers in their target
media and countries. Through this partnership, News Direct's clients can expand
their reach and build direct connections with journalists in the region.
News Direct clients can leverage Media OutReach's extensive media partnerships
which guarantee online postings. As such, they will see their stories posted on
leading news portals such as SINA, Viet Nam News and AsiaOne among others, further
enhancing their exposure in Asia Pacific.
Direct clients will have access to the Media OutReach automated post release
reports which provide qualitative and quantitative performance metrics.
Importantly, this includes access to the proprietary Media and Journalist
Insights dashboard, which provides insights such as the interaction between
journalists and the press release including story open rates by publication, by
country and eventual write ups.
Direct aims to differentiate itself in many ways," noted founder and CEO
Gregg Castano. " but above all we want to be known for the unrivalled
quality of our distribution network. We are proud to partner with Media
OutReach, which has earned its reputation as Asia's most innovative and dynamic
Kok, founder and CEO of Media OutReach said, "This partnership enhances
our USA distribution capabilities and customers can now distribute their news
release and multimedia through its leading-edge delivery platform
in America. Overall, this adds further strength to Media OutReach's global
distribution network, and we are pleased to be working with News Direct. The
team at News Direct are industry veterans, many of whom are formerly from
Business Wire and have built on their expertise to create an exceptionally
strong distribution platform and service."