Mead Johnson Nutrition Hong Kong Launches Citywide Can Recycling Incentive Scheme
Recycle empty formula cans at HKTVmall O2O shops to redeem e-vouchers and build green habits
HONG KONG SAR - Media OutReach - 12 October 2021 - Mead
Johnson Nutrition Hong Kong ("Mead Johnson") partners with 24-hour online shopping
mall, HKTVmall under Hong Kong Technology Venture Company Limited ("HKTVmall") and
the World Green Organisation ("WGO") again to
launch the largest-scale "We CAN Protect the Future" Formula Cans Recycling Program
in Hong Kong. Following the success of its pilot program launched earlier this
year at the 6 collection points at HKTVmall O2O shops, Mead Johnson has
upgraded and extended the program coverage to 35 collection points across Hong
Kong, and team up with parents to build a cleaner and more sustainable world
for our future generations, nurturing their best start in life.
From now until 24
December 2021, citizens can return cleaned formula cans from all brands to any
of the 35 designated HKTVmall O2O shops across Hong Kong and redeem an
e-voucher (HKTVmall HK$400 Mead Johnson selected products or HK$50 Dettol
selected products) for each successful return. 
All collected formula cans will be processed at a local recycling plant and
turned into recyclable molten metal. The entire recycling process is supervised
by the WGO to ensure all recycled cans will be transformed appropriately into recycled
material to reduce environmental burden and promote green economy in Hong Kong.
To encourage active
participation in the program and further enhance environmental awareness of the
public, Mead Johnson and the WGO will also organise parent-child formula cans
upcycling workshops at different shopping malls from October to December 2021.
The workshops will bring children their first environmental protection
experience. The workshops expect to cover approximately 300 participants.
Further details will be announced.
The pilot program
launched by Mead Johnson at the beginning of 2021 received overwhelming
responses from the public and was successful in promoting the importance of cans
recycling among over 50,000 parents. More than 1,500 formula cans were
collected and recycled within a short period of time through 6 HKTVmall O2O shops.
"Mead Johnson has been
working side by side with parents to safeguard our environment and address
social issues in the city for many years, guided by its mission to nourish the
best start in life for our next generation," said Mr. Pankaj Agarwal, General
Manager, Hong Kong, Taiwan & Cross-Border of Mead Johnson Nutrition (Hong
Kong) Limited. "Our pilot program achieved great success by establishing a
convenient and reliable one-stop recycling channel for consumers. Through our
partnership with HKTVmall and the WGO, we endeavour to optimise parents'
recycling experience by enhancing the program's accessibility through extended
HKTVmall O2O network, encouraging parents to recycle and help build a
sustainable future together."
Ms. Jelly Zhou, Chief
Executive Officer (Hong Kong) at Hong Kong Technology Venture Company Limited, added,
"HKTVmall has been a strong advocate for sustainable shopping. We are pleased
to team up with Mead Johnson and the WGO again to launch this meaningful
recycling scheme. Through the addition of O2O shops as collection points, we encourage
the public to integrate waste reduction and recycling into daily life and
enhance their environmental awareness. We will continue to fulfill our social
responsibility through corporate partnerships to bring positive impacts on our
community." HKTVmall encourages citizens' participation in the recycling
program by offering 35 collection points across Hong Kong under its O2O
Dr. William Yu, Founder
& Chief Executive Officer of the World Green Organisation, said "Corporations
have a big role to play in sustainability. We are glad to see how Mead Johnson
is pioneering in formula cans recycling by promoting collaboration between
retailer and green group and expanding its recycling network. This program is one
of the role models for sustainability development in Hong Kong." The WGO acts
as advisor for the program, providing professional advice for improving the can
recycling mechanism and environmental education.
"We CAN Protect the
Future" Formula Cans Recycling Program runs every Monday and Wednesday from 6
October to 24 December 2021 at 35 designated HKTVmall O2O shops.
Formula Cans Recycling Program runs every Monday and Wednesday from 6 October
to 24 December 2021 at 35 designated HKTVmall O2O shops. Participants can
redeem an e-voucher for every successful return of a cleaned formula can, up to
four e-vouchers per day. Distribution of e-vouchers may vary depending on
availability at different shops. E-vouchers are available on a first-come, first-served
basis while stocks last and check with the on-duty staff for details on collection
day. Offers are subject to terms and conditions and can be found here: https://bit.ly/3mmvu3x
About Mead Johnson Nutrition (Hong Kong) Limited
Mead Johnson Nutrition has been established for more
than a century since 1905. As world's renowned infant and child nutrition
brand, Mead Johnson Nutrition has led the way in developing science-based
pediatric nutrition products, guided by the mission to nourish the world's
children for the best start in life. Currently, Mead Johnson Nutrition provides
more than 70 products in over 50 countries.
With excellent quality, Mead Johnson Nutrition has
earned trust by nutritionists and parents. Its dedicated and rigorous attitude,
continuous innovation, tireless pursuit of excellence and caring feedback to
the community have also helped it establish a good brand image.
Mead Johnson Nutrition (Hong Kong) Limited has landed
for a half century, providing Hong Kong parents with high quality,
science-based products, various parenting information and professional advice,
gaining trust and support from parents.
Mead Johnson Nutrition's scientists and healthcare
professionals are paying efforts on the formula for children with special nutrition
needs and Mead Johnson Nutrition is one of the very few brands that insists to
produce the formula for metabolic disorders' children, giving hopes to them.
About Hong Kong Technology Venture Company Limited
Hong Kong Technology Venture Company Limited is a Hong
Kong-listed company (SEHK: 1137).
Established in 1992, the Group has extensive and
successful experience in telecom market liberalization and popularizing
advanced technology and applications.
is the largest 24-hour online shopping mall in Hong Kong and a wholly-owned
subsidiary of Hong Kong Technology Venture Company Limited. HKTVmall provides
one-stop shop services including online shopping, marketing & digital
advertising, big data analysis, smart logistics & fulfilment as well as
physical O2O stores, and to transform all business operation, trading, retail,
finance and daily life onto a single digital online platform to establish a unique
digital ecosystem. For more information, visit www.hktv.com.hk.
About World Green Organisation
World Green Organisation (WGO) is an independent non-governmental organisation
concerned with environmental conservation and environmentally related livelihood
and economic affairs. It provides a holistic approach to a fully integrated
three-pronged solution that combines social, environmental and economic
dimensions for a paradigm shift towards low-carbon and climate-resilient
science-based policy research and community projects, the WGO aims to enhance
the quality of the environment, promote a greener economy, and improve people's
livelihoods. In particular, it will focus on the social concerns of
underprivileged groups and on the creation of a green economy, to help realise
its vision of sustainable development. For more information, visit www.thewgo.org/website/eng/.