7CAFÉ introduces the Gullu Gullu gang of coffee characters in a first-of-its kind VR concert experience
Customers can enjoy one of 21,000 free cups of 7CAFÉ coffee being given away over 14 days by just watching the trio of characters in action at their virtual concert and answering a simple question!
HONG KONG SAR & MACAU SAR- Media OutReach -
12 November 2021 - 7CAFÉ is
available at nearly 500 7-Eleven stores and provides customers with convenient,
good quality, affordable fresh coffee on the go made using 100% Arabica beans. But
there's a little team working secretly behind the scenes making each and every
delicious cup. Say hello to the Gullu Gullu gang – a trio
of cute coffee characters who make their home inside the coffee machines of
7CAFÉ! They roast the exclusive 7CAFÉ blend of beans with care and freshly brew
tasty cups of coffee to spread happy vibes to all!
The Gullu Gullu gang will be making their grand debut at a
first-of-its-kind VR concert! These lovable characters will be putting on a
unique virtual reality experience, playing a variety of instruments direct from
their technicolour coffee bean island! Taking part in the concert are Gullu, who
conducts the orchestra, and his friends – the lovely Bullu and cheeky Wullu. The
upbeat and uplifting tunes will be sure to put everyone listening in a happy
mood. To join them at the VR concert, customers just need to scan the QR code
on their 7CAFÉ cup from 10 November onwards. Watching them perform whilst
sipping a freshly brewed cup of 7CAFÉ will be a true treat for the senses! Viewers
can also put themselves at the centre of the action by experiencing the concert
in 360° by simply tilting their smartphones
to explore the vibrant VR world of Gullu and his friends!
21,000 free cups of 7CAFÉ to be given away over 14 consecutive days
After watching the concert, customers will have the chance to win a free
cup of 7CAFÉ. From 10November (9am) to 23November, a
grand total of 21,000 cups of 7CAFÉ will be given away for free over 14
consecutive days to spread a little happiness! During the promotion, customers just
need to scan the QR code on their 7CAFÉ cup to visit the 7CAFÉ x Gullu Gullu
VR Concert site, follow the instructions and answer an easy multiple-choice
question. They then need to register with a valid Hong Kong or Macau mobile
number to participate in the promotion*. The first 1,500 participants (covering
both Hong Kong and Macau) each day to answer the question correctly and
successfully register their details will receive a 7CAFÉ Free Coffee Redemption
e-Voucher^ while stocks last.
How to enter
November (9am) to 23 November 2021, scan the code on your 7CAFÉ cup to visit
the 7CAFÉ x Gullu Gullu VR Concert website and use earphones for a
There are two ways to navigate and enjoy the concert in panoramic mode –
swipe the screen or tilt your phone to explore the virtual world in 360° with Gullu and his friends. Watch the
concert and count up all the Gullu Gullu characters you can find.
answer a simple multiple-choice question for a chance to win. The first 1,500
participants each day to answer correctly and successfully register with their
name and a valid Hong Kong or Macau mobile number will receive a 7CAFÉ Free
Coffee Redemption e-Voucher. If you can't remember how many Gullu Gullu
characters there are, you can choose to watch the concert again.
During the entire promotion period, each registered Hong Kong/Macau mobile
phone number can receive a maximum of one "7CAFÉ Free Coffee Redemption e-Voucher ".
Any duplicated entries or wrong inputs will result in disqualification. Winners
will receive an SMS to confirm their prize within one working day and a link to
the "7CAFÉ Free Coffee Redemption e-Voucher" within
the same SMS. In case of any dispute, 7-Eleven reserves the right of final
decision. This promotion is governed by the laws of the Hong Kong Special
Administrative Region. This promotion will take place over a total of 14 consecutive
days. 1,500 "7CAFÉ Free Coffee Redemption e-Vouchers" will
be given out every day (9:00 am to 23:59 pm), while stocks last. A total of 21,000
"7CAFÉ Free Coffee Redemption e-Vouchers" will
be distributed during the promotion period. ^"7CAFÉ Free Coffee Redemption e-Vouchers" cannot
be exchanged for cash and are subject to relevant terms and conditions. Winners who cannot redeem the prize on or before 7
December 2021 will forfeit the prize.
Say hello to the Gullu Gullu gang of
Inside every 7CAFÉ coffee machine lives a
group of Gullu Gullu characters. Making up this lively little gang are a special
trio who join forces to put a smile on everyone's faces. They're always around each
and every day to put everyone they meet in a good mood!
Chief Flavour Officer
Spreading the sweet smell of
coffee wherever she goes, Bullu is cute, curious and always has her eye on
the latest trends. Her job is to make sure everyone at the concert has a fun
time. Plus, she's in charge of making sure every cup of 7CAFÉ tastes great and
finding new and exciting flavours to delight her customers.
Chief Roasting Officer
Gullu is a bit of a showoff and
loves taking centre stage at the concert! He is one smart cookie and knows his
stuff when it comes to coffee. He's constantly studying up on unique roasting
techniques to bring out the best flavours from the beans to ensure each cup
of 7CAFÉ meets his standards and puts a smile on people's faces.
Chief Aroma Officer
Wullu may look like a little pig but he's actually
Always sniffing out tempting aromas and on the
lookout for the best beans, he spends a lot of time with Gullu and Bullu.
They're always up for sharing good energy and happy vibes with everyone they
7CAFÉ is one of 7-Eleven's own brands. Available at almost 500 stores, 7CAFÉ enables customers to enjoy freshly brewed coffee on the go that is quick, convenient, good quality and affordable. Its unique blend comprises of premium 100% Arabica coffee beans sourced from Brazil, Honduras, as well as Bali and Sumatra in Indonesia. The beans are freshly roasted locally in Hong Kong to preserve their characteristic flavour. The select blend with its sweet, slight nutty aroma is specially made for and totally exclusive to 7-Eleven.