HONG KONG SAR - Media
OutReach - 10 December 2021 - The grand opening of the annual Digital Entertainment
Leadership Forum (DELF) took place at Cyberport today, with Zhang Zhihua, Director
General of the Youth Department of the Liaison Office of the Central People's Government
in the Hong Kong Special Administrative Region (HKSAR), Dr David Chung,
JP, Under Secretary for Innovation and Technology of the HKSAR, Dr George Lam,
Chairman of Cyberport, and Peter Yan, CEO of Cyberport as Guests of Honour.
Held in a hybrid
format of online and in-person participation, the three-day forum brings together
more than 70 overseas and local speakers to discuss under the theme "Infinity
Games – Breaking the Limits of Digital Entertainment". Participants will be
able to immerse themselves in digital entertainment and esports experiences
with "sea", "land", and "air" elements, including 10 esports tournaments and show
matches, over 40 live and on-demand forum discussions as well as game
experiences and workshops.
In his welcome
remarks, Dr. George Lam said, "Digital entertainment has seen a robust
year both in terms of popularity and profitability. The flourishing
technology-driven industry is leading the global entertainment and media
markets to continuous growth, with no signs of slowing down. Cyberport has been
committed to promoting and facilitating the development of digital
entertainment and esports by organising various events and programmes to enable
the industry to expand their network, generate business opportunities and
nurture new talents. By taking advantage of Cyberport's state-of-the-art
facilities and value-added services, we look forward to seeing local industry
players unleash their creativity, showcase their ingenuity on our platforms,
and provide more quality and diverse services and products to tap into local
and overseas markets."
Dr. Lam also pointed
out that there are currently around 150 companies in the digital entertainment
and esports cluster within the Cyberport ecosystem, and that the two esports
related support schemes have been met with great enthusiasm, with the Esports
Internship Scheme having provided 79 internships for 39 employers, and with the
in-demand Esports Industry Facilitation Scheme having approved more than 140
grants with a 17% increase over the past year, reflecting the vibrancy of the
industry despite the COVID-19 pandemic.
DELF has invited speakers from
the United States, United Kingdom, Singapore, Mainland China and Hong Kong.
During the first day of the event, Adam Simon, US Head of Innovation of UM, and
Senior Vice President Strategy of IPG Media Lab, shared his insights on how to succeed
in the future of entertainment amid the industry's rapid changes and the abundance
of information facing the audience every day. Dr Max Howard, former Animation
Producer and Studio Executive of Walt Disney, Warner Bros. Feature Animation and
Dreamworks, discussed the impact on cinemas and the traditional way of
distribution brought by the emerging appetite for streaming services witnessed during
the worldwide pandemic. Michelle Zhao, Director of Global Gaming for GCR of
Meta, urged the gaming industry to pursuit the trend in streaming, and combine their
creativity with streaming elements to attract more users and enhance brand
value. Cesar Caceres, Technical Head of APAC of disguise explored the future of
movie shooting with virtual set technologies. Becky Yeung, Regional Head of
Brand Partnerships of Warner Music Asia, noted that music and gaming industries
are already working together more closely than ever, with the possibility of
further integration in the future. Other speakers highlighted topics such as
winning digital strategies for Mainland China, and global scaling of Hong Kong
digital entertainment.
In
the afternoon, the "Tech Track" and "Venturer Track" breakout sessions featured
international and local professionals speaking on hot topics such as brand
marketing and art creation in metaverse, extended reality, artificial
intelligence, 5G and 6G technologies, as well as analysing other growth trends
in technology and innovation.
The "Talent Track" breakout
session tomorrow will feature topics on talent cultivation including the role
of women in gaming, the gamification of STEM education, and the development of educational
esports programmes. The spotlight event APRU Esports MetaGame Conference 2021
will be held in the morning, where local and overseas leaders will discuss digital skills of
the future and universities' role in preparing the next generation of
innovators and changemakers, as well as how esports can offer pathways to
careers through international collaboration.
A
series of spectacular tournaments will be presented in the following two days,
while workshops and Experience Zone will be open till this Sunday.
For
more details on the event and the full list of speakers, please visit the DELF2021
website: http://delf.cyberport.hk/
For high
resolution photos, please download via this
link.
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Photo 1: The grand
opening of the annual Digital Entertainment Leadership Forum (DELF) takes place
at Cyberport today, with (from left to right) Peter Yan, CEO of Cyberport, Zhang Zhihua, Director General of the Youth
Department of the Liaison Office of the Central People's Government in the
Hong Kong Special Administrative Region (HKSAR), Dr George Lam, Chairman of
Cyberport and Dr David Chung,
JP, Under Secretary for Innovation and Technology of the HKSAR as the
officiating guests. DELF is being held in a hybrid format this year.
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Photo 2: Under the theme of "Infinity Games – Breaking the
Limits of Digital Entertainment", the three-day Digital Entertainment
Leadership Forum (DELF) gathers over 70 speakers.
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Photo 3: In
his welcome remarks, Dr George Lam, Chairman of Cyberport, says
Cyberport is focused on the
development of digital entertainment and esports by organising various events
and programmes to facilitate the industry to expand their network, generate
business prospects and nurture new talents.
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Photo 4: Adam Simon, US Head of
Innovation of UM, and Senior Vice President Strategy of IPG Media Lab, shares his insights on how to succeed in the
future of entertainment amid the industry's rapid changes and the abundance
of information facing the audience every day.
|
|
Photo
5: Dr Max Howard, former Animation Producer and Studio Executive of Walt
Disney, Warner Bros. Feature Animation and Dreamworks, discusses the
impact on cinemas and the traditional way of distribution brought by the
emerging appetite for streaming services witnessed during the worldwide
pandemic.
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