KUALA LUMPUR, MALAYSIA - Media OutReach - 30 November 2021 - Carousell Group, the leading classifieds group in Greater Southeast Asia, addresses the
issue of overconsumption in its inaugural Carousell Recommerce Index 2021, a
Carousell Green initiative to highlight the importance of sustainability and
recommerce in the Greater Southeast Asia region. The report covers findings
from four Carousell Group brands namely Carousell, Chợ Tốt, Mudah.my and
OneKyat, across eight markets - Hong Kong, Indonesia, Malaysia, Myanmar, the
Philippines, Singapore, Taiwan and Vietnam, involving over 3,000 buyers and
In Malaysia, almost eight out of 10 people have made secondhand
purchases before, with a strong preference for buying Photography and
Electronics such as computers, mobile phones and tablets (46%). Meanwhile,
top-selling categories are Home, Furniture and Appliances (48%), with thousands
of items making their way to new homes instead of landfills, providing income
to sellers and delivering value for money to buyers.
"At Carousell, we have always aimed to provide a new lease of life for
underused items, as a means to reduce waste and to help people get more value
for money. Over the last two years, normal consumer behaviour has been upended
by the pandemic, hence the Carousell Recommerce Index is a timely 'report card'
on where we are now, and how we can make secondhand the first choice in our
effort to practice a more sustainable lifestyle and support a circular
economy," explained Tang Siew Wai, Country Head (Malaysia), Carousell.
As for motivations for buying secondhand, 78% of Malaysian respondents
who have purchased secondhand items before cite 'value for money' as the top
reason, coming out ahead of the regional average of 68%.
Overall in the region, Fashion remains the top category with the most
secondhand listings (29%), with Women's Fashion dominating the top spot across
the region, and Men's Fashion becoming increasingly popular. This is echoed in
Malaysia where Men's Fashion surged 76% in listing views and 74% in listings
created on Carousell Malaysia, with men's tops followed by sneakers as the most
popular purchases. Men's Fashion also saw strong interest on Mudah.my, leading
the way for its parent category Home and Personal Items to reach second place
However, on Mudah.my, Autos takes the lead from 2018 - 2020 in terms of
the most number of secondhand listings and the most demand for secondhand. With
the launch of the Carousell Auto Group earlier this year, this category is
anticipated to be a key area of growth as more individuals seek safe and
reliable vehicles for safety and other reasons, without the burden of financing
a new set of wheels.
Regardless of fluctuations in buying and selling, Carousell Group
continues to make headway in fostering community while promoting secondhand.
This includes Malaysia's Betul-betul Free campaign, which was inspired by
generous users who listed items for free using the hashtag #blessings. The
popularity of the campaign led to a dedicated Free Items category that is now
available in Singapore, Hong Kong, Taiwan, Malaysia and the Philippines on
Carousell, as well as Chợ Tốt in Vietnam and OneKyat in Myanmar.
Lucas Ngoo, Co-founder, Carousell Group said,
"As a pioneer for mobile classifieds in the region, Carousell Group has been
constantly working to remove friction and enable secure, seamless transactions.
With the use of AI and data, we have been focused on accelerating our
recommerce leadership in the region to make buying secondhand trusted and
convenient. This, in turn, will help to solve the meaningful problem of
overconsumption with recommerce and thus make secondhand the first choice for
The Carousell Recommerce Index (2021 Report) is
available for download here.