Aston Martin Appoints PR Communications in Singapore

SINGAPORE - Media OutReach - Nov 4, 2015 - Wearnes Automotive Pte Ltd, the official Singapore dealer for the world's most sought-after British sports car, Aston Martin, has appointed PR Communications Pte Ltd as its public relations agency for its Singapore operations.


The retainer contract, which commenced in October, will include the management of all Aston Martin's media relations, including influencer engagement, events management and digital engagement on the brand's social media platforms.


PR Communications Pte Ltd will be providing strategic counsel to the Aston Martin portfolio for 6 months, and will be responsible for the planning and execution of events to mark significant milestones for the brand, such as the launch of the new Aston Martin Singapore showroom and its 102nd anniversary happening early next year.


Pang Cheong Yan, Managing Director, Prestige Division, Wearnes Automotive, said, "We are honoured to be the new dealer in Singapore and are thrilled to work with one of Britain's greatest heritage brands. We are committed to growing the Aston Martin brand in Singapore, by showcasing its timeless elegance and superior power. Through the expertise of PR Communications, we believe Aston Martin will be able to increase its brand presence and create impactful campaigns in the near future."


Eric Chan, Managing Director, PR Communications, is extremely delighted to be partnering with Aston Martin.  "We are indeed pleased to add another very prestigious brand to our portfolio. We were awarded this appointment after a rigorous round of pitching.  I am extremely proud of my team for their creativity and efficient delivery of our proposal.  We look forward to implementing our strategic ideas for Aston Martin in the coming months," said Chan.

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About PR Communications Pte Ltd

PR Communications is an award-winning Singapore-based public relations consultancy. Established in 1990, the agency specializes in Lifestyle and Brand Marketing as well as Corporate Reputation and Eco-PR. With an extensive portfolio of global organizations as well as start-up brands, the team of twelve has a vast amount of expertise and experience in customizing a public relations programme for their clients. Their key retainer clients include The Club Hotel, Samsonite, Pazzion, AMK Hub, Deliveroo, Formula 10.0.6, and 4 Fingers.


PR Communications Pte Ltd


Advertising & Marketing


04 Nov 2015


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