Yicai Partners Twitter As Springboard for Global Expansion

Yicai joins Twitter to establish its position as China’s pulse in the global financial news world with live updates via its @YicaiChina and @ChinaStock accounts

SINGAPORE - Media OutReach - Sep 1, 2016 - Twitter and China's influential financial media organization Yicai (formerly branded as China Business Network) announce today a collaboration to grow Yicai's global influence in the financial industry through the global live communications platform. The collaboration will feature live news content from @YicaiChina (https://twitter.com/YicaiChina) on Twitter that seeks to deepen understanding of China's economy, financial and capital market, with a special focus on entrepreneurship and innovation, technology, media and telecommunications (TMT). Yicai will also provide real-time China A-share market updates from @ChinaStock (https://twitter.com/ChinaStock) on Twitter.



Embeddable Tweet: https://twitter.com/YicaiChina/status/770804006725623808


Embeddable Tweet: https://twitter.com/ChinaStock/status/770879209589837824


Twitter is the first international social media platform that Yicai is leveraging to reach global audiences interested in learning more about China's business scene and China's perspective on the mega financial shifts globally. Apart from financial news, Yicai will post video interviews with key entrepreneurs, policy makers and other financial professionals, and conduct live Periscope broadcast interviews from featured journalists discussing global trends.


Embeddable Tweet: https://twitter.com/YicaiChina/status/771205701892845568


One of the first collaborations will be Yicai's coverage of the G20 meetings in Hangzhou, China in September. The global audience and business world can follow @YicaiChina for live coverage of the G20 meeting highlights using the #G20China hashtag on Twitter.


"We recognize that Twitter is where major global media influencers, Fortune 500 executives and thought leaders like Tim Cook and Elon Musk share their views, make announcements and keep up with the latest global trends. Every second counts in the financial market and we want to be part of the global live conversation and there is no better place to do it except on Twitter," said Mr. Zhou Jiangong, CEO of Yicai Media Group.


"Yicai is an influential financial media organization well established in China for more than ten years which is already widely read and watched by Chinese business leaders and financial professionals. As the global live communications platform, Twitter is pleased to support Yicai's goals to connect with business audiences around the world who are open to learning more about financial news and content from China," said Rishi Jaitly, Vice President, Media Partnerships, Asia Pacific and Middle East, at Twitter. "In addition to C-pop, our collaboration with Yicai is another innovative example of Chinese businesses, publishers and creators that are seeking to go global and using Twitter as their live connection to the world."


Currently, Yicai has its presence on Twitter as @YicaiChina and @ChinaStock. Watch out for live highlights of the G20 meetings in China on Twitter and Periscope with #G20China hashtag.



Embeddable Tweet: https://twitter.com/YicaiChina/status/770804006725623808


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About Yicai Media Group

Yicai Media Group, formerly branded as China Business Network, recently launched its new brand name in English as "Yicai", which is the Pinyin abbreviation of its official Chinese name, meaning first and best in financial and business media. Yicai Media Group, founded in July 2003, has become China's largest financial media conglomerate, with the widest variety of media divisions, including television, newspaper, magazine, website, mobile APP, and a cluster of professional service institutes, including Yicai Data, Yicai News Agency, Yicai Research Institute and Yicai Global. Yicai provides a wide range of products and services, including media, information, video, data, conference and forum planning, think tank and etc. For more information, visit www.yicai.com or follow @YicaiChina on Twitter.


About Twitter, Inc.

Twitter, Inc. (NYSE: TWTR) is what's happening in the world right now. From breaking news and entertainment to sports and politics, from big events to everyday interests. If it's happening anywhere, it's happening first on Twitter. Twitter is where the full story unfolds with all the live commentary and where live events come to life unlike anywhere else. Twitter is available in more than 40 languages around the world. The service can be accessed at Twitter.com, on a variety of mobile devices and via SMS. For more information, visit about.twitter.com or follow @TwitterGCN.







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