Glow Like Wendy This October with POND'S on Lazada!
MANILA, PHILIPPINES - Media OutReach - 1 October
2021 - Global skincare brand POND'S partners with
Southeast Asia's leading e-commerce platform Lazada to launch their biggest
regional beauty campaign of the year—POND'S x LazMall Glow Like Wendy Live
Event on 7 October at 6pmfeaturing POND'S new brand ambassador
Wendy from Red Velvet, one of the world's most popular K-Pop groups.
Wendy is the face of POND'S for the first
ever POND'S Bright Triple GlowSerum
with Glutaboost-C
that is 60x better than Vitamin C. This
latest breakthrough serum brightens, smoothens, and hydrates skin for a 3D
Korean Glow. Packed with the
brand's 3 most potent skin perfecting ingredients including
GlutaBoost-C, niacinamide, and hyaluronic acid - the lightweight formula is
proven to be effective yet gentle on skin and suitable for all skin types. 91% of testers* said their skin is visibly
brighter after usage and Lazada shoppers are also giving raving reviews, with a
rating of 4.9/5. What's more -
the total POND'S Bright range, consisting of facial foams, essence, and day
creams, has also been infused with the power of serum.
The upcoming campaign will combine Wendy's
beauty and skincare expertise sharing with the rising popularity of
live-streaming in these markets. The Glow like Wendy Live Event on LazLive on 7
October at 6pm will be a high
production event, featuring an exclusive interview with the "Queen of K-pop",
where she will answer fan questions and share about her skincare routine, her
secrets to achieving her signature glowing skin, and her experience in her
first-ever solo brand partnership. Viewers stand a chance to win exclusive
Wendy merchandise during the livestream by participating in games and Q&As!
In addition to exclusive Wendy interview
content, the livestream will be packed with a fun-filled line up of activities
featuring beauty influencer, Debbie Then, who will also share her expert beauty
tips.
Fans can also look forward to Wendy bundles, pre-sales, vouchers,
flash sales and up to 50% discount on all POND'S products.
The partnership with Lazada further cements
POND'S goal to aggressively grow its e-commerce business and ramp up growth in
Southeast Asia over the next five years. [1] The brand aims to leverage on consumer
insights and e-commerce best practices to remain the one of the leading
skincare brands in the region. POND'S Global Brand Vice President Rohit
Bhasin shared that "Lazada is an excellent platform for this live
event—they've grown to be an exciting beauty destination in Southeast Asia, and
they're constantly innovating for better experiences. We're certain that our partnership
will make way for pioneering more skincare initiatives in the region."
"We are excited to partner with POND'S
to bring consumers a unique LazMall shopping experience that guarantees 100%
product quality and authenticity coupled by interactive LazLive content to
truly engage customers. Through Lazada, we hope shoppers will not only enjoy
exclusive promotions, but also have a chance to get to learn more about the
brand's story," said Pierre Beckers, Regional LazMall FMCG Director,
Lazada Group.
POND'S x LazMall Glow Like Wendy Live Event
will be on 7 October
at 6pm.
*Based on the Pond's Serum Clinical Test,
Self-assessment agreement score, SPRIM Medical, China, Dec 2020–Feb 2021
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About POND’S
POND'S is a skin care brand that debuted in
the U.S. in the 1800s. For over a century, the brand has transformed the beauty
industry with iconic products like POND'S Cold Cream as well as pioneering skin
care technologies like Vanishing Cream. The brand has always been about helping
women look and feel beautiful with products that have been the beauty secret of
women for generations.
Today, POND'S is one of the biggest global
brands in the beauty industry, known for skin care favorites like POND'S Bright
and POND'S Age Miracle. Backed by leading edge skin science of the POND'S
Institute, their products go far beyond moisturizing – giving amazing holistic
and youthful glow to skin.
About POND'S Bright Triple Glow Serum
New POND's Bright Triple Glow Serum harnesses
the triple power of potent skin-perfecting ingredients for a 3D Korean Glow. It
brightens, smoothens, and hydrate skin with regular use. It has Glutaboost-C that
is 60x better than Vitamin C to help brighten skin and fade dark spots. Niacinamide
helps minimize the appearance of pores, and Hyaluronic acid deeply hydrates
skin.
About
Lazada Group
Founded in 2012, Lazada
Group is the leading eCommerce platform in Southeast Asia. We are accelerating
progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand and
Vietnam through commerce and technology. With the largest logistics and payments
networks in the region, Lazada is a part of our consumers' daily lives in the
region and we aim to serve 300 million shoppers by 2030. Since 2016, Lazada has
been the Southeast Asia flagship platform of Alibaba Group powered by its
world-class technology infrastructure.
