SINGAPORE - Media OutReach - 1 November 2021 - Tealium, the
industry-leading customer data platform, announced today that Ben Wightman has
joined the organization as Lead Senior Business Value Engineering Consultant
for Asia-Pacific & Japan. In his newly-created role, Ben will be
responsible for enhancing customer engagement and collaboration, increasing
sales and leading client success.
Integral to the growing value engineering team, Ben will be
championing opportunities to advance and articulate Tealium's unique business
return on investment value proposition with senior prospects and customer
Prior to his role at Tealium, Ben led integrated marketing and
customer experience functions across APAC at digital experience and multi-cloud
application company F5. He brings 20 years of experience in marketing and
technology to the table, having started his career in Silicon Valley, and has
grown channel and sales enablement businesses for over a decade out of
Ben's appointment, which extends across all industries and verticals,
comes as Tealium leverages its leadership position in customer data platforms
(CDPs) to elevate the discussion around how connected and real-time omnichannel
data can be the fuel for marketers to drive revenue growth. Serving over 850
global enterprise customers, Tealium is best-suited to collaboratively work
with clients across industries to harness online and offline first-, second-
and third-party data to optimise customer experience. With the strategic
account planning support of Value Engineering, Tealium will be partnering even
more closely with businesses on how to best address their problems with
data-driven digital transformation.
"As Tealium continues to expand, we hope to provide deeper clarity
for our customers when it comes to adding value to their business. Ben's
experience working in both marketing communications and data technology makes
him an essential addition to the team," said Will Griffith, Vice President
& General Manager for Asia-Pacific & Japan at Tealium.
"Having led data and analytics teams for Dentsu and Wunderman
Thompson, I know how marketers face digital transformation challenges in
addressing customer experience and increasing virtual engagement,'' said Ben.
"I'm extremely excited to be applying my martech passion at the world's leading
CDP company, helping businesses unify their data silos around driving customer
Since its establishment, Tealium has been a leader in delivering
customer data orchestration solutions to global enterprises across industries,
including Gap, Domino's, AdoreBeauty, nib, Pan Pacific Hotels Group, Hong Kong
Broadband Network, Rakuten, and more.