TAIPEI, TAIWAN - Media OutReach - 30 November 2021 -
According to the first Carousell Recommerce Index, led by Carousell Group, the leading
classifieds group in Greater Southeast Asia, 86% of Taiwanese users have bought
secondhand items before. This is higher than the Carousell Group's average of
72%, and the second highest market after the Philippines (92%).
refers to the selling and buying of previously-owned products, including both
new and used in condition. The Carousell Recommerce Index 2021 Report is a
Carousell Green initiative to highlight the importance of sustainability and
recommerce in the Greater Southeast Asia region. The report covers findings
from four Carousell Group brands—Carousell, Cho Tot, Mudah and OneKyat—across
eight markets—Hong Kong, Indonesia, Malaysia, Myanmar, the Philippines,
Singapore, Taiwan and Vietnam.
ranks highly across various areas when it comes to sustainability and making
secondhand the first choice. 30% of respondents, who have bought secondhand
items before, say they choose to buy secondhand for environmental reasons. This
is higher than the regional average of 21%, tying Taiwan and Singapore for second
place. 11% of Taiwanese respondents also say they only buy secondhand where
Hidden preloved earning potential of
NT$20,000 and above
respondents had an estimated 102,556 unwanted items, or an average of 35 items
per user, at home that could be sold. Taiwan ranks second with an average of 52
estimated unwanted items that could be sold per user, very close to first place
Indonesia that had an estimate of 57. Taiwan is also one of the markets with
many users forecasting up to 100 unwanted items that could be sold. Of these
unwanted items at home, 13% of Taiwanese respondents estimate they could earn
above NT$20,000 if they sold all the items.
Fashion is the top choice for secondhand
is the top category that Taiwanese users feel most comfortable to buy (52%) and
sell (62%) secondhand. This is no surprise since it has led demand and supply
for the past three years, from 2018 to 2020. Tops are most popular for both
Women's and Men's Fashion, followed by women's bottoms and dresses. A growing
category for secondhand is Luxury which grew to rank third in terms of demand
in 2020, and saw listing views increase by 14%.
trend continues in 2021 where we have observed rapid growth, especially in the
Women's Fashion category. Comparing from mid-May, when Covid cases started to
increase, to mid-August 2021, there was a 99% increase in browses for Women's
Fashion, and a 41% increase in listings created.
Growing recommerce in the region
recommerce is already gaining traction in Europe and the United States, it is
still in its infancy in the Greater Southeast Asian region, especially Taiwan.
Carousell Group created the report to better understand the market and
sentiments towards secondhand. It is inspiring to see Taiwan leading the
sustainability charge among our markets, and the huge potential for everyday
Taiwanese users to not only benefit from recommerce, but to also make changes
to save the planet. It is an affirmation of us increasing our recommerce
efforts for Taiwan, and we will continue to work to increase the trust and
convenience in buying and selling secondhand," said Penny Cox, Head of
Taiwan has been partnering with 7-Eleven Shipping since 2017 to enable users to
transact smoothly, safely and reduce their carbon footprint. Users also have
the option to donate their e-invoices to a list of charities, most of which are
year, Carousell launched the Free Items category in Taiwan to help users to
list and browse items to give away more quickly. Free Items category listings
can move four times faster than the other General Classifieds categories. In
another one of our initiatives for Earth Day, our online charity flea market,
where we donated NT$10 to the Leopard Cat Association of Taiwan for every
participating listing sold, garnered over 12,000 listings.
Ngoo, Co-founder, Carousell Group said, "As a pioneer for mobile classifieds in
the region, Carousell Group has been constantly working to remove friction and
enable secure, seamless transactions. With the use of AI and data, we have been
focused on accelerating our recommerce leadership in the region to make buying
secondhand trusted and convenient. This, in turn, will help to solve the
meaningful problem of overconsumption with recommerce and thus make secondhand
the first choice for consumers."
Carousell Recommerce Index (2021 Report) is available for download here.